For the Paris 2024 Olympic Games, the brief was ambitious: create a groundbreaking campaign that would capture the excitement and grandeur of the competitions while engaging a global audience. Partnering with La Ville de Marseille, we set out to create dynamic visual experiences that would not only celebrate the essence of the games but also leverage the latest in mixed reality technology to bring these moments to life in unexpected ways.
For the Paris 2024 Olympic Games, the brief was ambitious: create a groundbreaking campaign that would capture the excitement and grandeur of the competitions while engaging a global audience. Partnering with La Ville de Marseille, we set out to create dynamic visual experiences that would not only celebrate the essence of the games but also leverage the latest in mixed reality technology to bring these moments to life in unexpected ways.
We developed two unique VFX videos that pushed the boundaries of fan engagement, each tailored to the specific energy of the sport it represented:
Sailing Finals at the Marina: Crafting the Olympic Rings from the Waves
For the Sailing Finals, we conceptualized a video that brought together the elegance of sailing and the iconic Olympic symbol. Using advanced mixed reality technology and VFX, we created a unique storytelling angle: the trails left by competing yachts dynamically formed the Olympic rings over the marina. This was not only a visual marvel but also a technical challenge, blending real water elements with digital effects to achieve a seamless and compelling visual narrative.
The Impact:
Football Match: An Inflatable Surprise in the Skies
For the football game, our concept was to create an unexpected and thrilling visual experience. We animated massive Olympic rings inflating at the top of the stadium, capturing the crowd's awe. As the rings expanded, a football was kicked through one of them, creating a surprise effect as it appeared to fly directly towards the camera, almost bursting out of the screen.
The Impact:
Our campaign for Paris 2024 and La Ville de Marseille showcased our expertise in blending technology with creativity to craft unforgettable moments. By transforming ordinary sports visuals into extraordinary mixed reality experiences, we helped Paris 2024 redefine how audiences connect with the Olympic Games, creating a lasting impact and setting a new standard for digital sports marketing.
