LSL

Our Approach: Dynamic, Creative, and Immersive Experiences

To achieve these goals, we crafted a series of innovative video campaigns that leveraged both FOOH (Fake Out of Home) content and cutting-edge 3D animation. Each campaign was designed with a unique narrative to engage audiences, elevate brand awareness, and showcase new products or seasonal themes.

1. Video FOOH - New Product Launch: Kurl Fusion
2. For the launch of the new Kurl Fusion product, we created a stunning FOOH video that captured attention instantly. The campaign simulated a massive out-of-home billboard, where the curls on the screen seemed to come to life, reflecting the product's ability to create dynamic, vibrant, and luscious curls. The video featured eye-catching transitions and playful animations that emphasized the product's unique benefits, driving curiosity and interest among viewers.
3. Video FOOH - Valentine’s Day Gifts
4. To celebrate Valentine’s Day, we developed a playful and romantic FOOH video campaign that presented Les Secrets de Loly’s product range as the perfect gifts for loved ones. The video featured a montage of products, elegantly wrapped in heart-shaped packages, appearing in dynamic city locations, with a whimsical touch of animated love notes floating across the screen. The concept was designed to evoke warmth, emotion, and the idea of self-love and care, perfectly aligning with the season of love.
5. Video FOOH - Tour Eiffel & Balloons for New Brand Platform
6. To mark the launch of a new brand platform, we created a mesmerizing FOOH video set against the backdrop of the iconic Eiffel Tower. In this campaign, we used virtual balloons in the brand’s signature colors to rise up around the tower, symbolizing a celebratory atmosphere. The balloons floated gracefully, unveiling key messages about the new brand direction, capturing both the elegance and energy of Les Secrets de Loly.
7. 3D Video - New Travel Kits
8. For the introduction of Les Secrets de Loly's new Travel Kits, we produced an engaging 3D video showcasing these compact, stylish products in action. The video brought the travel kits to life, with a dynamic animation sequence that illustrated their convenience, versatility, and chic design. By demonstrating how these kits fit seamlessly into any travel lifestyle, we highlighted the brand’s commitment to offering practical yet luxurious solutions for curly hair care on the go.

The Result: A Resounding Success Across Campaigns

• Heightened Brand Awareness: The series of campaigns significantly boosted the visibility of Les Secrets de Loly, reinforcing its position as a leader in curly hair care.
• Increased Engagement: The innovative use of FOOH and 3D video content resulted in high engagement rates, with shares, likes, and comments surpassing expectations.
• Effective Product Launches: Each product launch campaign achieved remarkable success, driving traffic to the brand’s website and increasing conversions.

Key Features:

• Creative Storytelling Across Multiple Campaigns: Each video was uniquely tailored to the product or theme, ensuring a fresh and engaging approach every time.
• Innovative Use of FOOH and 3D Content: Leveraging the latest in video technology to captivate and engage audiences across various platforms.
• Seasonal and Strategic Messaging: Seamless integration of seasonal themes and strategic brand messaging to maximize relevance and impact.

Transforming Hair Care Marketing with Creativity and Innovation

Our collaboration with Les Secrets de Loly demonstrates our ability to blend creativity with technology, delivering powerful campaigns that resonate deeply with consumers. By combining visually stunning content with strategic messaging, we helped the brand connect with its audience in meaningful ways, ensuring that every curl felt celebrated.